Client relationship management
Building, nurturing and developing customer relationships is vital to the continuing success of any business. However, few organisations have the skills or knowledge in place to define and implement relationship marketing strategies for themselves.
This is a real Bluedge specialism, based on a number of years of executing relationship based strategies – and a great deal of academic research into the subject.
Case Study
Computer Associates
Indeed, before you spend your time and money going after new customers and clients that you do not currently have a relationship with, consider the following statistics:
- Repeat customers spend 33% more than new customers
- Referrals among repeat customers are 107% greater than non-customers
- It costs six times more to sell something to a prospect than to sell that same thing to a customer
Your marketing budget will go further if you use it to build, nurture and develop your customer relationships. And if you cannot hold onto and satisfy your existing customers, your ability to attract new customers will be severely limited. By working with sales teams and consultants, Bluedge has designed and implemented a variety of marketing programmes aimed at enhancing the customer experience of a particular organisation.
If you would like to know more about how we can help in this regard, please contact us or see our blog for further details.
