Business Direct PLC

Challenge
A mid-market logistics company, Business Direct wanted a way to prove that its product offerings were superior to the close competition.

Solution
Bluedge worked with the Board of Directors to develop a business plan for the next three years. This included a product portfolio analysis and an agreed strategic approach to market. We re-examined the brand value and redefined Business Direct's corporate position to establish a clear, sustainable competitive advantage.

Results

• Created a clear, consistent visual brand identity and value proposition across the organisation
• Launched the new brand, including updated website and sales collateral
• Business partner satisfaction improved on previous year
• Hired new PR and creative design agencies to better support long-term development